Episode 85: Branding Basics for Your Business

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This week’s podcast episode is all about branding and full of resources for virtual assistants and other home based business owners! Contrary to popular belief, branding is much more than a face (your logo) and a name (your business name). Helping me with the topic of this week’s episode is Maria Ross author of the book “Branding Basics for Small Business” and owner of the branding and marking agency Red Slice.

Maria shares her insight and information on brand creation and implementation, offers some great resources and more. In addition, we talk about the ever popular topic of naming your business. If you are a new entrepreneur or someone struggling with brand creation and recognition, this is one show you don’t want to miss. Really.

Also – listen to the show to find out how you can win a copy of Maria’s book!

Show Links

Maria Ross: http://www.red-slice.com

Branding Basics for Small Business,  by Maria Ross

Resources mentioned during the show:

Brand Gap, by Marty Neumeir

Zag, by Marty Neumeir

Made to Stick, by Chip and Dan Heath

Business Darlings: http://www.businessdarlings.com (launching February 14th!)

A Virtual Perception podcast is sponsored by:

Virtual Assistant Forums: http://www.virtualassistantforums.com

Virtual Assistantville: http://www.virtualassistantville.com

A Virtual Perception podcast is produced and hosted by:
Darlene of True Harmony Media, LLC: http://www.yourtrueharmony.com

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4 Responses to Episode 85: Branding Basics for Your Business

  1. Christina says:


    Great show as always and what a nice surprise to hear the Business Darlings announcement. So glad that you are a part of this new journey.

    You Rock!


  2. Dan says:

    This was a great podcast for branding basics. I definitely believe that you should plan out your brand message and identify your target market. The main problem that I had during development was over planning. I feel like planning is almost like guessing, so I just dove in hoping to fail fast if i was going to fail at all. I just started and don’t expect everything to happen overnight, but I try to learn as much as possible. My brand message has evolved and some light was shed on a different area of my target market I didn’t know existed.

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