This week’s podcast episode is all about branding and full of resources for virtual assistants and other home based business owners! Contrary to popular belief, branding is much more than a face (your logo) and a name (your business name). Helping me with the topic of this week’s episode is Maria Ross author of the book “Branding Basics for Small Business” and owner of the branding and marking agency Red Slice.
Maria shares her insight and information on brand creation and implementation, offers some great resources and more. In addition, we talk about the ever popular topic of naming your business. If you are a new entrepreneur or someone struggling with brand creation and recognition, this is one show you don’t want to miss. Really.
Also – listen to the show to find out how you can win a copy of Maria’s book!
Maria Ross: http://www.red-slice.com
Branding Basics for Small Business, by Maria Ross
Resources mentioned during the show:
Brand Gap, by Marty Neumeir
Zag, by Marty Neumeir
Made to Stick, by Chip and Dan Heath
Business Darlings: http://www.businessdarlings.com (launching February 14th!)
A Virtual Perception podcast is sponsored by:
Virtual Assistant Forums: http://www.virtualassistantforums.com
Virtual Assistantville: http://www.virtualassistantville.com
A Virtual Perception podcast is produced and hosted by:
Darlene of True Harmony Media, LLC: http://www.yourtrueharmony.com